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Why Wellness Is Becoming a Trillion-Dollar Industry

The term ‘diet’ has been around for as long as we can remember. It was the go-to approach for anyone who wanted to lose weight or maintain their figure. But as we have become more educated about health and well-being, it has become clear that dieting is not the answer. Instead, a new industry has emerged: Wellness. It is not just a fad. Instead, it is a rapidly growing, multi-trillion-dollar industry–something that is here to stay.

In this article, we will explore why wellness is booming and what it means for those of us who want to live healthier, happier lives.

Matt / Pexels | Leading diet companies are using terms like ‘wellness’ and ‘nutrition’ to give a positive vibe to the industry.

From Hyped Trends to Specialized Services

Wellness is not just about juicing and yoga. Instead, it encompasses everything from mental health to skincare. The industry has evolved beyond the old-school concept of ‘diet’. Now, it encompasses specialized services that provide services customized to individual needs.

With that, wellness is now one of the largest markets in the world, with a net worth of over 4 trillion dollars. Thus, this means that the range of services and products is now wider and more welcoming for all making the journey towards a healthier lifestyle more comfortable and achievable than ever before.

Aiming for Sustainable Well-being for a Longer Life

Unlike the ‘diet’ mentality, which was primarily centered on weight loss, wellness approaches aim to prevent illness and promote sustainable well-being. By embracing healthy habits, people can reduce their risk of chronic diseases.

Destiawan / Pexels | ‘Diet’ is an archaic term, and ‘Wellness’ – that is more inclusive – is replacing it for good.

These include illnesses like diabetes, heart disease, obesity, and cancer. In turn, this shift in approach from reactive to preventive healthcare drives the massive growth we are witnessing today.

Social Media and the New Generation

As millennials and Generation Z take over a significant chunk of the market, the popularity of wellness is rising. Unlike their previous generations, they’re willing to pay for a better lifestyle and believe in the value of preventive healthcare.

Social media has played a significant role in educating and promoting wellness through influencers and bloggers who have massive followings and share their knowledge to help others live healthier lifestyles.

Technological Advancements & Artificial Intelligence (AI)

Artificial Intelligence and technology both play an important role in the growth of the wellness industry. Technological advancements have made personalized wellness achievable through wearable devices that can track activities, monitor heart rate, and measure calories burned.

Alex / Pexels | As Gen Z lives by social media, their feeds are bombarded with wellness trends every day.

Thus, AI has made it possible for people to access tailored support from the comfort of their homes, thereby offering new approaches to care and support.

A Holistic Approach to Health and Well-being

The wellness approach prioritizes a life that encompasses balance – mind, body, and spirit. Rather than solely focusing on the body, the holistic approach emphasizes the need to tend to mental health to achieve rounded health.

Furthermore, people strive for more than just an external image. They want to feel happier and promote better lives for their souls too.

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